Jonas is a creative entrepreneur with 20 years of experience helping global brands transform and be come relevant through immersive brand experiences.

Jonas is the co-founder and the Executive Creative Director of Studio NOC—a global brand experience agency working with brands such as Absolut Vodka, Nike, H&M, Volvo, IKEA, Puma, Ericsson and Audi. In 2014 the agency joined The North Alliance network.

Jonas has a deep interest and vast experience of utilizing the potential of sustainability as a basis for building brands and creating business value. In 2008 Jonas founded The Good Guys, an innovation agency helping brands, organizations and individuals to leverage on sustainability. The agency has worked with clients such as Coca Cola, Unicef, SCA, Aveda, Sida and SPP.  


Jonas found yoga 15 years ago. He practice ashtanga yoga and jivamukti yoga, and has been a dedicated student of Sharath Jois, John Scott, Sharon Gannon, and David Life since many years.

Since 2007 he’s been sharing his experience and knowledge by teaching yoga to students all over the world. Jonas is a Yoga Alliance certified ashtanga yoga teacher and a jivamukti yoga 300 hour certified teacher.

Jonas is an ambassador of Boys of Yoga. A global initiative to inspire more people to start practicing yoga. Today Jonas teaches yoga at Altromondo Yoga in Stockholm as well as hosting workshops around the world.


Over the years Jonas has shared his knowledge and expertise of communication to multiple non-profit organizations and companies:

Chairman of the board: SE-Forum. Social Entrepreneurship Forum. An organization that promotes Social Entrepreneurship and supports entrepreneurs to become social.

Member of the board:
ActionAid. A global Aid organization that works for global justice and sustainable development.

Member of the board: Climate Crowd. A initiative to and climate change and global warming.

Associate teacher: Berghs School Of Communication. Director of the Conscious Communication course.

Jury member: Guldägget (The Golden Egg Award). Organized by The Swedish Association of Communication Agencies (KOMM).

Jury member: SAAwards, Scandinavian Advertising Awards.

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